Suni Gündem Oluşturma Yöntemi: Astroturfing
Öz/Abstract
Astroturfing, belirli bir gündem veya ürün için yaygın bir taban desteği izlenimi oluşturmak için kullanılan aldatıcı bir yöntemdir. Belirli bir mesajı yaymak için sahte çevrim içi kimliklerin, paralı etkileyicilerin veya taklitçilerin kullanılmasını ve bireylerin manipüle edilmesini içerir. Astroturfing genellikle kamuoyunu manipüle etmek ve kuruluşların veya bireylerin çıkarlarını desteklemek için kullanılır ve siyaset, iş dünyası ve sosyal medya dahil olmak üzere çeşitli bağlamlarda ortaya çıkabilir. Dezenformasyon yayabildiği, tüketici davranışlarını manipüle edebildiği ve demokratik kurumlara ve piyasaya olan güveni sarsabildiği için astroturfing’in olumsuz etkileri önemli arz etmektedir. Bu çalışmanın amacı, astroturfing ve sonuçlarına ilişkin kapsamlı bir genel bakış sağlamak ve bunun alabileceği çeşitli biçimleri ve tespit edilip karşı konulabileceği yolları anlamaya odaklanmaktır. Çalışma, astroturfing ile ilgili literatür taraması kullanılarak gerçekleştirilmiştir.Literatür taraması, astroturfing’in belirli bir gündem ya da ürün için tabanda yaygın bir destek olduğuna dair yanlış bir izlenim oluşturmayı içeren kötü niyetli ve aldatıcı bir yöntem olduğunu ortaya koymuştur. Siyaset, iş dünyası ve sosyal medya da dahil olmak üzere çeşitli bağlamlarda ortaya çıkabilir ve sahte çevrimiçi kimlikler, ücretli influencer’lar veya belirli bir mesajı yaymak için mevcut hesapların manipülasyonu şeklinde görülebilir. Astroturfing’in olumsuz etkileri oldukça geniş kapsamlıdır. Demokratik kurumlara ve ilgili pazara olan güveni sarsabilir. Çalışma, olumsuz etkilerini azaltmak için astroturfing’i tanımlamanın ve ele almanın önemli olduğu sonucuna varmıştır. Literatürde astroturfing ile mücadele için medya okuryazarlığı eğitimi, çevrimiçi platform politikaları ve yasal yollar da dahil olmak üzere çeşitli potansiyel çözümler ortaya çıkmıştır. Astroturfing’i ortaya çıkarmak ve bununla mücadele etmek için harekete geçerek, siyaset ve iş dünyası da dahil olmak üzere çeşitli bağlamlarda şeffaflığı, dürüstlüğü ve güveni teşvik etmek mümkündür. Bu çalışma, astroturfing konusunun daha iyi anlaşılmasına ve bu konuda harekete geçmenin önemine katkıda bulunmaktadır.
Astroturfing is a deceptive tactic used to create the impression of widespread grassroots support for a particular agenda or product. It involves the use of fake online identities, paid influencers or shills, and the manipulation of existing accounts to spread a particular message. Astroturfing is often used to manipulate public opinion and advance the interests of organizations or individuals, and can occur in various contexts including politics, business, and social media. The negative effects of astroturfing can be significant, as it can spread disinformation, manipulate consumer behavior, and undermine trust in democratic institutions and the marketplace. The purpose of this study is to provide a comprehensive overview of astroturfing and its consequences, with a focus on understanding the various forms it can take and the ways in which it can be detected and counteracted. The study was conducted using a review of the literature on astroturfing. The literature review revealed that astroturfing is a malicious and deceptive tactic that involves the creation of a false impression of widespread grassroots support for a particular agenda or product. It can occur in various contexts including politics, business, and social media, and can take the form of fake online identities, paid influencers or shills, and the manipulation of existing accounts to spread a particular message. The negative effects of astroturfing are wide-ranging and significant, and it can undermine trust in democratic institutions and the marketplace. The study concluded that it is important to identify and address astroturfing in order to mitigate its negative effects. There are several potential solutions for combating astroturfing that have been identified in the literature, including disclosure requirements, media literacy education, online platform policies, and legal remedies. By taking action to expose and combat astroturfing, it is possible to promote transparency, honesty, and trust in various contexts, including politics and business. This study contributes to a greater understanding of the issue of astroturfing and the importance of taking action to address it.
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